Privacy Policy
Effective date: June 24, 2026
1. Introduction
Before accessing or utilizing our Products & Services, which encompass the Websites defined herein, collectively referred to as the "Service," kindly peruse this Privacy Policy ("Privacy Policy"). This document dictates the categories of information and data we gather, as well as the manner in which we utilize and distribute said information. Your entitlement to access and utilize the Service is contingent upon your acceptance of the Terms of Service, accessible via the following link: https://business.fetch.ai/terms ("Terms of Service"), which incorporate the provisions of the Privacy Policy delineated below. The Service is operated by Fetch AI Inc, a Delaware corporation ("Company"). We utilize your data for the provision and enhancement of the Service. We process your information on the lawful bases described in this Privacy Policy, including the performance of our contract with you, our legitimate interests in providing and improving the Service, compliance with our legal obligations, and, where a purpose requires it, your consent. Using the Service does not by itself constitute consent to any processing that requires it. In the absence of specific definitions within this Privacy Policy, the terminology employed herein retains the same connotations as defined in our Terms of Service.
2. Definitions and Glossary
Unless expressly stated otherwise, the capitalized terms herein will have the following meanings:
Cookies - constitute small files that are stored on your Device.
Device - refers to either a computer or a mobile device.
Data Controller - pertains to a natural or legal person who, either solely or jointly with others, determines the objectives and methods of processing any personal data. In the context of this Privacy Policy, we function as the Data Controller for your data.
Data Processors - also known as Service Providers, refer to any natural or legal entities tasked with processing data on behalf of the Data Controller. We may engage the services of various Service Providers to facilitate more efficient data processing.
Data Subject - denotes any living individual who serves as the subject of Personal Data.
Personal Data - encompasses information about a living individual that enables their identification from said data or in combination with other data either in our possession or likely to be acquired.
Service - means the Fetch AI Business web application (https://business.fetch.ai), including agent creation, management, and communication features provided through the platform.
Usage Data - refers to data automatically collected, either generated through the use of the Service or derived from the Service infrastructure itself (e.g., page visit duration).
User - denotes an individual utilizing our Service, corresponding to the Data Subject, who is the focus of Personal Data.
Websites - denote the web pages located at business.fetch.ai.
The aforementioned definitions shall maintain their meanings irrespective of whether they are expressed in the singular or plural form.
3. The Data Controller
The "Company", Fetch AI Inc, a Delaware corporation with its headquarters at 99 Monroe Ave NW, Grand Rapids, MI 49503, United States, is the controller of your Personal Data. If you are in the United Kingdom, our representative for the purposes of Article 27 of the UK General Data Protection Regulation (UK GDPR) is uVue Ltd, 18 Langton Place, Bury St Edmunds, Suffolk, IP33 1NE, United Kingdom. You can reach our privacy team at privacy@fetch.ai.
4. Information Collection and Use
We gather multiple categories of information for diverse objectives aimed at delivering and enhancing our Service for your benefit.
5. Types of Data Collected
Personal Data:
During your utilization of our Service, we may request that you furnish us with specific personally identifiable information that can be utilized to reach out to you or ascertain your identity. This may encompass your email address, first name, last name, as well as Cookies and Usage Data.
Usage Data:
Additionally, we may compile information that your browser transmits whenever you access our Service, or when you connect to the Service through a Device. This Usage Data may entail details such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Service visited by you, the date and time of your visit, the duration of your stay on those pages, unique Device identifiers, and other diagnostic data. When accessing the Service through a Device, this Usage Data may also incorporate particulars such as the type of Device utilized, your Device's unique ID, your Device's IP address, your operating system, the type of Internet browser employed, unique Device identifiers, and additional diagnostic data.
Tracking Cookies Data:
We employ cookies and analogous tracking technologies to monitor the activity on our Service and retain specific information. Cookies are comprised of a small amount of data, potentially including an anonymous unique identifier. They are transmitted to your browser from a website and stored on your Device. Moreover, we employ other tracking technologies like beacons, tags, and scripts to accumulate and monitor information, thereby enhancing and analyzing our Service. You possess the option to instruct your browser to decline all cookies or to notify you when a cookie is being sent. Nonetheless, if you opt not to accept cookies, certain portions of our Service may be inaccessible to you. Examples of Cookies utilized include:
Session Cookies: These are employed to facilitate the operation of our Service.
Preference Cookies: These are utilized to recollect your preferences and various settings.
Security Cookies: These serve security-related purposes.
6. Use of Data
As a necessity of the contract to which you are a party and legitimate Interests of the Data Controller, the "Company" utilizes the gathered Personal Data: email address, first name and last name, along with Cookies and Usage data for various lawful purposes, which include:
to provide Service, uphold Service, inform you about alterations to your Service, enable your engagement in interactive features of your Service, provide customer support for your Service, gather analysis or valuable insights to enhance your Service, monitor the usage of your Service, identify, prevent, and resolve technical issues for your Service, execute our obligations and enforce our rights arising from billing and collections related to your Service, furnish you with notifications regarding your account and/or subscription, such as expiration and renewal notices related to your Service, provide you with updates, special offers, and general information about goods, services, and events similar to those previously purchased or inquired about, unless you opted out, related to your Service or to fulfill any other purposes for which you provide the information when signing up or using your Service.
7. AI Model Data Processing
The Service uses Anthropic's Claude language models to power AI agent features. When you interact with AI-powered features or connect third-party services (such as Google Calendar) to your account, relevant data may be transmitted to Anthropic for processing. This data is used solely to generate responses and provide the requested Service functionality. The Company does not use data from connected third-party services to train AI models. Anthropic's use of data is governed by their usage policies, and the Company maintains data processing agreements to ensure appropriate handling of your information. For more information about Anthropic's data practices, please visit https://www.anthropic.com/privacy.
8. Retention of Data
We shall retain your Personal Data solely for the duration necessary to fulfill the purposes delineated in this Privacy Policy. Our standard retention periods are: conversation and AI-interaction data is retained for as long as your account is active and as long as needed to provide your AI's memory and personalization, after which we delete or anonymize it; usage and analytics logs are retained for 30 days; account and profile data is retained for the life of your account and then deleted or anonymized after closure; and payment and transaction records are retained for as long as we are required to keep them under applicable financial, tax, and accounting record-keeping laws (typically up to 6 years). Your Personal Data will be retained and utilized to the extent indispensable for adherence to our legal obligations (e.g., if retention of your data is requisite for compliance with applicable laws), resolution of disputes, and enforcement of our legal agreements and policies.
9. Transfer of Data
Your information, comprising Personal Data, might be transmitted to and upheld on computers situated beyond your state, province, country, or other governmental jurisdiction, where data protection laws may diverge from those of your jurisdiction. The Company shall undertake all reasonable measures to ensure that your data is handled securely and in accordance with this Privacy Policy. No transfer of your Personal Data shall occur to an organization or country unless adequate controls are in place, encompassing the security of your data and other personal information. When we transfer your Personal Data to other nations, we shall safeguard such data as detailed in this Privacy Policy and in alignment with applicable law. We employ contractual safeguards for the transmission of Personal Data among diverse jurisdictions. Where we transfer Personal Data out of the United Kingdom, we rely on appropriate safeguards as required by the UK GDPR, such as the UK International Data Transfer Agreement (IDTA) or the European Commission's standard contractual clauses together with the UK Addendum. You can request a copy of the relevant safeguard by contacting us at privacy@fetch.ai.
10. Disclosure of Data
We reserve the right to disclose the Personal Data you furnish under the following circumstances: when mandated by law or in response to legitimate requests by public authorities; in the event of our involvement in a merger, acquisition, or asset sale, alongside our subsidiaries; to our subsidiaries, affiliates, and employees; to contractors, service providers, and other third parties engaged in supporting our business operations; to fulfill the specific purpose for which you provided the data; for the purpose of featuring your company's logo on our Website; and with your explicit consent in all other scenarios. We do not engage in the sale or unauthorized sharing of your Personal Data, except as explicitly detailed in this Privacy Policy.
11. Security of Data
Ensuring the security of your data is a paramount concern for us. However, it's essential to acknowledge that no method of transmission over the Internet or electronic storage can guarantee absolute security. To safeguard the Personal Data you provide, we employ suitable administrative, technical, and physical measures. These measures are designed to mitigate the risk of accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. For instance, we maintain backup copies and restrict access to Personal Data solely to authorized personnel.
12. Your Data Protection Rights Under the UK General Data Protection Regulation (UK GDPR)
If you are in the United Kingdom, you possess specific data protection rights as stipulated by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our commitment is to facilitate your ability to rectify, amend, delete, or restrict the use of your Personal Data through reasonable measures. These rights include:
Access to your Personal Data: You may request access to, or the provision of a copy of, all Personal Data processed by us.
Rectification of inaccurate Personal Data: You have the right to request correction of any inaccurate Personal Data by specifying the necessary amendments.
Erasure of your Personal Data: You may request the deletion of your Personal Data, subject to certain legal exceptions.
Restriction of processing of your Personal Data: You can request limitations on the processing of specific data.
Objection to processing of your Personal Data: You have the right to object to the processing of your Personal Data based on particular circumstances.
Data portability: You may request that we transfer your Personal Data to another party in a structured, commonly used and machine-readable format.
Withdrawal of consent: You may revoke your consent to process your Personal Data at any time. However, withdrawal of consent applies only to processing based on consent.
Right to lodge a complaint: If you believe that the processing of your Personal Data infringes the UK GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. You may also contact our UK Article 27 representative, uVue Ltd, 18 Langton Place, Bury St Edmunds, Suffolk, IP33 1NE, United Kingdom.
To exercise any of these rights, please contact us via email at privacy@fetch.ai. We may request verification of your identity before addressing such requests, and we will respond within one month, which we may extend by up to two further months for complex or numerous requests. Additionally, please be aware that certain data may be necessary for us to provide Service, and thus we may be unable to fulfill your request without it.
13. Service Providers
We may engage third-party entities and individuals, referred to as "Service Providers," to aid in facilitating our Service. These Service Providers may act on our behalf, provide services related to our Service, or assist us in analyzing the usage patterns of our Service. Such third parties are granted access to your Personal Data solely to execute these tasks on our behalf. They are bound by obligation to refrain from disclosing or utilizing your Personal Data for any other purposes.
14. Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en. We also encourage you to review Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245.
15. Payments
Within our Service, we may offer paid products and/or services. Should this occur, we utilize third-party services for payment processing, such as payment processors. We do not retain or gather your payment card information. This data is directly transmitted to our third-party payment processors, whose handling of your personal information is regulated by their Privacy Policy. These payment processors comply with the standards established by PCI-DSS (Payment Card Industry Data Security Standard), overseen by the PCI Security Standards Council, a collaborative initiative involving major brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements are instrumental in ensuring the secure management of payment data.
The payment processors we work with are:
Stripe - Privacy Policy of Stripe Inc. can be viewed at: https://stripe.com/us/privacy.
16. URLs to Other Sites
Our Service may include links (URLs) to external sites not managed by us. Clicking on such third-party links will redirect you to their respective sites. It is highly recommended that you review the Privacy Policy of each site you visit. We do not exercise control over nor do we assume any responsibility for the content, privacy policies, or practices of these third-party sites or services.
17. Privacy for Minors
Our Service is not intended for individuals under the age of 16 ("Minors"). We do not knowingly gather personally identifiable information from anyone under the age of 16. If you are a parent or guardian and become aware that your Child has provided us with Personal Data, kindly reach out to us. Upon becoming aware that we have inadvertently collected Personal Data from children without verified parental consent, we promptly take measures to delete such information from our servers.
18. Changes to This Privacy Policy
We reserve the right to revise our Privacy Policy periodically. Notification of any changes will be provided by publishing the updated Privacy Policy on this page and modifying the "effective date" displayed at the top of this page, unless stipulated otherwise by applicable law. It is recommended that you periodically review this Privacy Policy for any alterations. Changes to this Privacy Policy take effect upon being posted on this page. By continuing to utilize our Service or furnish us with Personal Data subsequent to the publication of an updated Privacy Policy, or after notification if applicable, you signify your consent to the revised Privacy Policy and the practices outlined therein.
19. Contact Us
Should you require clarification or have inquiries concerning this Privacy Policy, please do not hesitate to contact us at privacy@fetch.ai.